Are you a woman that takes forever to get ready for work in the morning or for a night out?
These types of women are often given a label of being high-maintenance. Or do you just roll out of bed, brush your teeth, brush your hair and slap a bit of moisturiser and lip gloss on? Waking up early is hard enough but setting the alarm to get up even earlier to apply a whole face of makeup and wash and blow dry your hair seems like a lot of hard work to most people but studies have shown that women who wear makeup earn more money! and the extra time spent contouring and styling their hair might actually be the reason they’re earning more than their bare-faced colleagues! (20 per cent more to be specific) in the workplace than less attractive women.
Years of research
One study found that women who wear makeup are more likely to be awarded ‘prestigious jobs’ and men usually tip more when a female waitress wears makeup! Two sociologists, Jaclyn Wong and Andrew Penner, both from the US, analysed data from 1400 people. The results of this study confirmed that the workplace is still basically sexist. Researchers observed that a woman’s attractiveness is judged on how well-groomed she is and not by her natural beauty. So it seems that being high-maintenance and spending more time in the morning on your brows could mean you’ll earn more money!
The cosmetics industry makes 4 billion each year
On average, British women will spend up to £40,000 in a lifetime on her hair and £100,000 on cosmetics. The prestige, luxury beauty market accounted for £2.4 billion of the £4 billion total. COPRA vice chairman Rakesh Aggarwal explains that this was down to some amazing innovative new makeup lines, cutting-edge skincare, and sensuous new fragrances. “The market is also very driven on price,” he said, “and we are offering great value to consumers, which has further driven sales. It has been shown that UK retailers offer the most generous discounts of the whole of Europe.
A full list of COPRA award winners can be found at www.copra.org, but some of the highlights include:
- Best New Nailcare Product or Range: OPI Infinite Shine Lacquer System
- Look Magazine Award for Best New Female Fragrance: Marc Jacobs Decadence
- Best New Hair Care Product/Range: Philip Kingsley Geranium and Neroli Elasticizer
- Best New Premium Skincare Product or Range: Clarins Double Serum Complete Age Control Concentrate (relaunch)